Whiskas | Virtual Cat

Working with Tequila Interactive/TBWA, we created the first transparent, interactive Flash video ever for the leading cat food manufacturer—Whiskas. Since the Flash Video Format (FLV) does not support transparent video, we employed a completely original video production technique to simulate transparency in the video, so that the cat can live on top of the site without interfering with any of the site content.

In the first two months after the virtual cat was born, the whiskas.com site traffic quadrupled, the number of site registrations jumped 300%, the number of people requesting future communications leapt by 166%, and sales of Whiskas dry cat food rose significantly as well. Overall, a success.

Read how the Virtual Cat was created in the April 2005 Adobe^® Edge Newsletter.