Spin Master | LivWorld

When toy company Spinmaster, Inc. entered the world of girls toys via Liv Girls, they came to Almer/Blank to design and develop a Flash based web universe where the dolls reside. The task was to engineer a complex “webverse” that was user friendly while leveraging Flash’s unique capabilities, while taking on a full service brand roll-out and generating cutting edge technology for the site. Such as architecting and developing a powerful code engine which would allow the user to clothe and manipulate a fully posable doll avatar, replicating real world play on the web.

Almer/Blank balanced these demands by integrating an in house design team, establishing a seamless design, approval and integration process, managing other specialists, handling numerous vendors, all while communicating a constant brand message and integrity of quality.

Livworld.com also features games, interactive doll closets, animations, multiple language & region integration, advanced user registration system, and product integration.

The result of this unified effort is a site creating buzz and bolstering doll sales.

The website is online at LivWorld.com