Infiniti | Gestures Web Campaign

Almer/Blank was hired to produce the ads to accompany Infiniti's new "Gestures" campaign, featuring a brush painting two lines: the first line challenges, and the second unites. The campaign featured a series of different size ads as Flash movies and still images. In addition, we created three separate Pointroll implementations that expand over a website, featuring video and detailed tracking. A great deal of work was expended executing a Photoshop-like rich and dynamic environment, while retaining a small file size (the above example is 26k) and quick runtime performance.